The Top 5 Voice-Over Project Types Explained
- Jason Thomsen Voice Actor
- Oct 27
- 5 min read
Alright, let’s dive into the wild and wonderful world of voice acting! If you’ve ever wondered what kinds of gigs a voice actor like me tackles, you’re in for a treat. Voice-over work isn’t just about reading lines into a mic (though that’s a big part of it). It’s a playground of creativity, style, and sometimes, a little bit of vocal gymnastics. So buckle up, because I’m about to walk you through the top 5 types of voice-over projects that keep this industry buzzing. Ready? Let’s go!
What Are the Different Types of Voice-Over Projects?
First off, let’s get one thing straight: voice-over work is not one-size-fits-all. There are tons of different project types, each with its own vibe, style, and technical needs. Whether you’re producing a slick commercial, crafting an immersive video game, or building an e-learning course, the voice-over has to fit like a glove.
Here’s a quick sneak peek at the big five:
Commercials
Narration and Audiobooks
E-learning and Educational Content
Video Games and Animation
Corporate and Explainer Videos
Each of these has its own flavor, and knowing the ins and outs can help you pick the perfect voice and style for your project. Plus, it helps voice actors like me tailor our performances to hit the mark every time.

1. Commercials - The Flashy, Fast-Paced World of Ads
Ah, commercials! The bread and butter of many voice actors’ careers. These are the short, punchy ads you hear on the radio, see on TV, or catch on YouTube before your favorite cat video. The goal? Grab attention fast and make your product or service unforgettable.
Commercial voice-over work demands energy, clarity, and a knack for persuasion. You might be selling everything from the latest smartphone to a new brand of toothpaste. The tone can swing wildly - from friendly and conversational to urgent and commanding.
Pro tip: When working on commercials, always ask for the target audience and brand personality. Are you selling to busy parents, tech geeks, or fitness fanatics? Tailoring your delivery to the audience is key.
What makes a commercial voice-over stand out?
Crisp, clear diction
Energetic and engaging tone
Ability to convey emotion quickly
Perfect timing to fit tight spots (think 15 or 30 seconds)
2. Narration and Audiobooks - The Storyteller’s Realm
If commercials are the sprinters, narration and audiobooks are the marathon runners. This type of voice-over is all about storytelling. Whether it’s a documentary, a corporate history video, or a full-length audiobook, the voice actor’s job is to keep listeners hooked for the long haul.
Narration requires a smooth, steady pace and the ability to convey complex information in an engaging way. Audiobooks, in particular, are a beast of their own. You’re not just reading text; you’re bringing characters to life, setting moods, and creating an immersive experience.
Example: Imagine narrating a nature documentary. You want to sound knowledgeable but also awe-inspired by the beauty of the wild. Or, in an audiobook, you might switch between a gruff detective and a nervous sidekick, all in one take!
Tips for narration and audiobook success:
Practice consistent pacing and tone
Use subtle vocal variety to keep things interesting
Take care of your voice - long sessions can be taxing
Understand the material deeply to convey the right emotions

3. How Much to Charge for a 30 Second VoiceOver?
Ah, the million-dollar question! Or, well, the question that could be million-dollar if you nail your rates. Pricing voice-over work can feel like navigating a maze blindfolded, but let’s shed some light on the basics.
For a 30-second voice-over, rates vary widely depending on the project type, usage, and your experience level. Commercials usually pay more than e-learning or corporate videos because they’re often broadcast to large audiences and generate revenue.
Here’s a rough breakdown:
Commercials: $300 - $1,000+ for 30 seconds (depending on market and usage)
E-learning: $100 - $300 for 30 seconds
Corporate videos: $150 - $400 for 30 seconds
Audiobooks: Usually charged per finished hour, but a 30-second snippet might be part of a larger project
Pro tip: Always clarify usage rights. Is the voice-over for local radio only? Or will it be used worldwide on TV and online? The broader the usage, the higher the fee.
Remember, your voice is your instrument - don’t undersell it! And if you’re just starting out, it’s okay to be flexible, but have a plan to raise your rates as you gain experience.
4. Video Games and Animation - The Playground of Creativity
Now, this is where things get really fun. Video games and animation voice-over work lets you unleash your inner actor, comedian, villain, or hero. These projects often require a wide range of emotions, accents, and sometimes even crazy sound effects (think: battle cries or alien gibberish).
The gaming industry is booming, and with it, the demand for talented voice actors who can bring characters to life. Animation, whether for TV shows, movies, or web series, also relies heavily on voice talent to create memorable characters.
Example: You might voice a wise old wizard one day and a mischievous sidekick the next. Flexibility and creativity are your best friends here.
What to keep in mind for gaming and animation:
Be prepared for multiple takes and direction changes
Develop a range of character voices and emotions
Protect your voice - some roles require shouting or intense vocal effort
Understand the story and character backstory to deliver authentic performances
5. Corporate and Explainer Videos - The Clear and Professional Approach
Last but not least, corporate and explainer videos are the unsung heroes of the voice-over world. These projects are all about clarity, professionalism, and trustworthiness. They help companies explain their products, services, or internal processes in a way that’s easy to understand.
The tone here is usually calm, friendly, and authoritative. You’re not selling a product with flashy excitement, but rather building confidence and understanding.
Example: A software company might need a voice-over to guide users through a new app. Your job? Make the instructions sound simple and approachable, not like a boring lecture.
Tips for corporate and explainer voice-overs:
Use a clear, neutral accent
Keep the pace steady and easy to follow
Avoid overly dramatic or emotional delivery
Ask for scripts in advance to familiarize yourself with technical terms
If you want to dive deeper into the fascinating world of voice-over project types, there’s a treasure trove of insights waiting for you. Whether you’re casting a project or stepping behind the mic, understanding these categories will help you make smarter choices and deliver better results.
Wrapping It Up - Your Voice-Over Adventure Awaits!
So there you have it - the top 5 types of voice-over projects, laid out like a buffet of vocal delights. Each one offers unique challenges and opportunities to shine. Whether you’re aiming for the quick-fire energy of commercials or the immersive storytelling of audiobooks, knowing the landscape helps you navigate with confidence.
Remember, voice-over work is as much about connection as it is about technique. It’s about making your audience feel something, whether that’s excitement, trust, or pure entertainment. And hey, if you ever need a versatile, genuine voice to bring your project to life, you know where to find me!
Happy voicing!








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